Famous Digital Media Resources
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing decisions. While nudging has been around as long as marketing itself, methods have evolved along w ...
Making the most of Marketing to Millennials As the largest cohort with the most spending power, Millennials are the apples of marketers’ eyes. Just don’t assume they’re all alike. Gen Y comprises two distinct subgroups: generation Y1 and Y2. Failing ...
Marketing to Millennials and Other Generations in South Africa 2021 Millennials hold the most buying power of all other generations, which means they are also the most targeted. This post explores what it takes to grab the attention and hearts of Mi ...
Reality Check: We’re Covid-Fatigued TooAllow us to clear the air quickly. We’re all feeling Covid-fatigue.The original plan for this post was to focus on the future, leaving the pandemic behind us (where it belongs). The reality is that Corona’s changed d ...
The Beginner’s First Rule in Social Media Marketing for Business Whether you’re new to social media marketing (SMM) or you’d like to improve your business marketing game, this fundamental best practice will set you on a winning trajectory. Av ...
When Prospects Come To You At the end of all digital marketing activity lies the goal to drum up more business—aka, lead generation.If you’ve been following our blogs, you’ll know that we’re huge advocates of generating leads through inbound digital ...
The Power of Email Automation for Nurture Campaigns Love at first click. Wouldn’t it be great if prospects converted into customers the moment that they laid eyes on an ad? That’s the dream, but, in real life, it takes some wooing to nab that covete ...
Landing Pages for Higher Paid Search and Sponsored Ad to Prospect Conversions All high lead-converting digital marketing adverts have one key ingredient in common, an optimised landing page.That’s not to discount the essential elements of the ad its ...
Which offer seems more compelling? “Join our mailing list to receive updates about our brand.” or “Enter your email and receive this FREE guide that will skyrocket your web traffic!” If you want to build your mailing list, you need lead magnets. Period. ...
One thing that true-blue marketers unanimously agree on is that strategy is critical to success. Come to think of it, even digital cowboys strategise. So what is a digital marketing strategy, and why is everyone so gung-ho about them? The Importanc ...
