Famous Digital Media Resources
Do you want a winning website—one that draws the right traffic and converts quality leads? One that is worth every cent that you’ve poured into it? With a rock-solid website audit and maintenance plan, you can outstrip your competition online. What ...
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing decisions. While nudging has been around as long as marketing itself, methods have evolved along w ...
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing decisions. While nudging has been around as long as marketing itself, methods have evolved along w ...
Brand Identity: How to Make it a Solid Investment for your Business Your brand identity is the first thing a prospect experiences in your business. It is the personality of your brand and your first customer drawcard.Here’s why a standout and well-c ...
User Experience Design – Don’t Skimp on UX! If User Experience Design is not at the center of all your marketing efforts, call it a day.Ask the experts; search Google—A/B test for yourself—User Experience (UX) ultimately determines your marketing an ...
Chatbots for Marketing Thanks to the proliferation of conversational marketing, chatbots for marketing have become a staple—you see them everywhere these days!However, that’s not to say that you have to have a chatbot or virtual assistant on ALL you ...
Conversational marketing isn’t a new concept in brand communication, but how it’s done has evolved substantially. For example, instead of sounding conversational in one-way, broadcast marketing communication, brands today actually need to hold a conversat ...
Making the most of Marketing to Millennials As the largest cohort with the most spending power, Millennials are the apples of marketers’ eyes. Just don’t assume they’re all alike. Gen Y comprises two distinct subgroups: generation Y1 and Y2. Failing ...
Marketing to Millennials and Other Generations in South Africa 2021 Millennials hold the most buying power of all other generations, which means they are also the most targeted. This post explores what it takes to grab the attention and hearts of Mi ...
Customer Segmentation: The Secret to Powerful Marketing Personalisation Everyone knows that personalised marketing increases sales revenue. Great, but that only begs the question: How do you personalise marketing? The answer, ladies and gents, is se ...
