Social Media for Business
Building the Business Case for Social Media Marketing Everyone seems to be raving about the abounding benefits of social media for business, but is it jus ...
Data-Driven Digital Marketing Success
Many business owners, start-ups and established, struggle to find digital marketing success. It’s as though there is a big hidden secret to unlock online market ...
Digital Advertising for Business Promotion Online
Why It Pays To Run Digital Campaigns When you’re done searching “How can I promote my business online for free?”, and sifting through the endless “Free bu ...
Why CRM Software Is The Best Gift For Your Business
Why Customer Relationship Management Software is the Best Gift For Your Business If you asked us to give you one reason why customer relationship manageme ...
The Beginner’s Guide To Social Media Marketing for Business
The Beginner’s First Rule in Social Media Marketing for Business Whether you’re new to social media marketing (SMM) or you’d like to improve your business ...
Lead Generation through Inbound Digital Marketing
When Prospects Come To You At the end of all digital marketing activity lies the goal to drum up more business—aka, lead generation.If you’ve been followi ...
How to Take Over the First Page of Google Search Results
Why You Should Claim (and Maintain) Your Google My Business Listing Today! We all know that Google is the go-to for just about anything. Life-hacks, how-t ...
Lead Nurturing Via Drip Email Marketing
The Power of Email Automation for Nurture Campaigns Love at first click. Wouldn’t it be great if prospects converted into customers the moment that they l ...
Landing Pages for Higher Ad Conversions
Landing Pages for Higher Paid Search and Sponsored Ad to Prospect Conversions All high lead-converting digital marketing adverts have one key ingredient i ...
Boost Your Conversions with Lead Magnets
Which offer seems more compelling? “Join our mailing list to receive updates about our brand.” or “Enter your email and receive this FREE guide that will skyroc ...
Why Blogging Is a Marketing Strategy Essential
10 Reasons Why Blogging Is Essential for Business Marketing If you’re wondering what a blog can do for your company and why blogging is a marketing stra ...
Why Website Audits Matter
Think back to all the work that went into launching your website. Each and every detail scrutinised to ensure that, once published, nothing would hold back your ...
The Importance of a Clear Brand Message
Think quickly—what does your brand stand for? If you struggled to answer or had a couple ‘things’, we’re sorry to tell you that you’re doing it wrong.Your brand ...
The Power Of Podcasts
Everybody’s talking about the awesome power of Podcasts. And folks, it’s a game-changer!Here’s why you should consider incorporating podcasting into your market ...
What Is a Digital Marketing Strategy and Why Do You Need One?
One thing that true-blue marketers unanimously agree on is that strategy is critical to success. Come to think of it, even digital cowboys strategise. So what i ...
Website Audits and Why You Need Them
Do you want a winning website—one that draws the right traffic and converts quality leads? One that is worth every cent that you’ve poured into it? With a rock- ...
Understanding SEO
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing dec ...
Effective Examples Of Nudge Marketing
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing dec ...
Building The Brand Identity Of Your Business
Brand Identity: How to Make it a Solid Investment for your Business Your brand identity is the first thing a prospect experiences in your business. It is ...
Designing For User Experience
User Experience Design – Don’t Skimp on UX! If User Experience Design is not at the center of all your marketing efforts, call it a day.Ask the experts; s ...
The Use Of Chatbots For Marketing
Chatbots for Marketing Thanks to the proliferation of conversational marketing, chatbots for marketing have become a staple—you see them everywhere these ...
An Introduction to Conversational Marketing
Conversational marketing isn’t a new concept in brand communication, but how it’s done has evolved substantially. For example, instead of sounding conversationa ...
Generation Y1 and Y2 Millennial Segments
Making the most of Marketing to Millennials As the largest cohort with the most spending power, Millennials are the apples of marketers’ eyes. Just don’t ...
Marketing to Millennials
Marketing to Millennials and Other Generations in South Africa 2021 Millennials hold the most buying power of all other generations, which means they are ...
Customer Segmentation For Marketing Personalisation
Customer Segmentation: The Secret to Powerful Marketing Personalisation Everyone knows that personalised marketing increases sales revenue. Great, but tha ...
Marketing Personalisation
It’s Personal: Why Marketing Personalisation Matters You know that awkward moment when you chat to someone but can tell they don’t remember who you are? W ...
Planning Your Digital Marketing Strategy for 2021
Reality Check: We’re Covid-Fatigued TooAllow us to clear the air quickly. We’re all feeling Covid-fatigue.The original plan for this post was to focus on the fu ...