Famous Digital Media Resources
How Many of These Nudge Marketing Examples Do You Recognise? Nudge marketing refers to tactics used to help customers make fast, beneficial purchasing decisions. While nudging has been around as long as marketing itself, methods have evolved along w ...
User Experience Design – Don’t Skimp on UX! If User Experience Design is not at the center of all your marketing efforts, call it a day.Ask the experts; search Google—A/B test for yourself—User Experience (UX) ultimately determines your marketing an ...
Chatbots for Marketing Thanks to the proliferation of conversational marketing, chatbots for marketing have become a staple—you see them everywhere these days!However, that’s not to say that you have to have a chatbot or virtual assistant on ALL you ...
Conversational marketing isn’t a new concept in brand communication, but how it’s done has evolved substantially. For example, instead of sounding conversational in one-way, broadcast marketing communication, brands today actually need to hold a conversat ...
Customer Segmentation: The Secret to Powerful Marketing Personalisation Everyone knows that personalised marketing increases sales revenue. Great, but that only begs the question: How do you personalise marketing? The answer, ladies and gents, is se ...
It’s Personal: Why Marketing Personalisation Matters You know that awkward moment when you chat to someone but can tell they don’t remember who you are? Well, that’s how your customers feel when you don’t personalise your marketing.Marketing persona ...
Why Customer Relationship Management Software is the Best Gift For Your Business If you asked us to give you one reason why customer relationship management (CRM) software is a must for 2021, we’d say “improved profitability”. And that is an excelle ...
Building the Business Case for Social Media Marketing Everyone seems to be raving about the abounding benefits of social media for business, but is it justified? Absolutely.Social media is neither a fad nor a “young man’s game”. It’s a fundamental p ...
